Project Salsa

Project Salsa was a 5-year grant focusing on a nutritional health promotion effort in the community of San Ysidro, California, on the US-Mexico border. Targeting all ages, the project used social marketing and community organization strategies to prevent chronic diseases and other health outcomes related to the purchase, preparation, and consumption of food. Educational materials developed in English and Spanish were used in a variety of programs and settings, including churches, schools, grocery stores, health clinics, and community centers.

Funding Source: Henry J. Kaiser Family Foundation

Project Dates: 1987-1992