Iana A. Castro is an assistant professor of marketing in the College of Business Administration at San Diego State University. Dr. Castro’s research focuses on the effects of environmental factors, including general interior factors, interior displays and human variables, on consumer behavior. She is also interested in understanding how nonconscious influences impact consumer goals, behaviors, and evaluations. Prior to pursuing her doctoral studies, Dr. Castro worked in the advertising industry in account management. She earned her Ph.D. from Arizona State University, an M.B.A. from Purdue University, and a B.A. in Mass Communications: Advertising and Public Relations from the University of Central Florida.
Current Research Projects:
- Factors Influencing Food Selection
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